From her auto trips to her confession that her mother, Amrita Singh, manages her money, Sara Ali Khan has captivated viewers with her relatable demeanour. However, Reddit's community, BollyBlindsNGossip, claims that this story is not just a coincidence. The community claims that her staff has created a well-thought-out narrative in order to maintain her likability and relatability in the public's perception.

Sara's public relations prowess

Reddit has established itself as the go-to site for revealing Bollywood secrets, with r/BollyBlindsNGossip dominating as the place to go for tantalising scoops and gossip from the glitzy film industry.

In an exclusive interview with EccentricBai, the founder and moderator of r/BollyBlindsNGossip, Hindustan Times got the inside scoop on the crazy world of Bollywood gossip. Reddit India helped to make the discussion easier.

Frequently, PRs are accused of planting stories about their clients in order to promote a favorable narrative, while occasionally also bringing down other celebrities in order to raise their own profile.

Therefore, how do you practice moderation?

"I have not met an intelligent PR Professional as of yet." We have blatantly PR-driven entries, such as praising a celebrity for anything. Members take it down by offering counterexamples. Reddit doesn't allow you to publish uplifting news about celebrities. Counter facts will annihilate it, EccentricBai (EB) informs us.

EccentricBai uses an example to further illustrate his point: "For instance, Sara Ali Khan and her 'middle-class' attitude being promoted by her team is never appreciated here." This Sub doesn't believe Ananya Pandey's assertion that she has "improved in acting," either. Members are able to discern every public relations stunt.

PR narratives dominating Bollywood

The moderator noted in the interview that it's unexpectedly simple to identify PR-driven narratives.

"PR is stupid, so it's not hard." They have no idea about Reddit. Even our members can recognise planned operations. The PR articles are full of clichés that are frequently written by fresh accounts and published on several Subreddits. The post history of any account may be easily verified. EccentricBai, who founded this Subreddit and has been a member since 2018, claims that "no one has ever run a successful orchestrated campaign on my Subreddit."

Currently, there are more than 2.2 million members of the subreddit group, which is supported by 12 active moderators.

"This community is a melting pot of diverse viewpoints and individuals. The moderator states that "here they all live together: gossip mongers and cynics, real insider sources and fake rumour spreaders, fans and anti-fans."

decline in the practice of blind items

The culture of blind articles on social media came to an end, according to the moderator, in the aftermath of Sushant Singh Rajput's death.

"One change I see is that Blind Items have completely stopped after Sushant Singh Rajput's death. As you may recall, it was a frequent element in Rajeev Masand's weekly articles, according to EB.

“The majority of sites are published blindly every day. Only Instagram profiles now publish blinds. They also weave a Blind item around hints they pick up from our comment section. In the past, people relied on Blinds, but nowadays, the majority of Blinds are viewed as attempts by competing PR firms to cause drama or by celebrities' own teams to spark debate. I believe that after a few years, we can all recognise PR games for what they are. The moderator concludes by stating, "I give credit to this Subreddit for opening people's eyes."

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