Skoda Auto India Targets 2.5% Market Share by FY2026 with Strategic Growth Plan
5 months ago | 5 Views
As the car manufacturer seeks a 2.5% market share in the passenger vehicle sector, Skoda Auto India has outlined its expansion strategy for the current fiscal year (FY2026). As Ashish Gupta assumed his role as the new Brand Director for Skoda Auto India, the organization detailed its objectives for the next year. Gupta, who previously led Volkswagen India, guided the India 2.0 strategy to success with vehicles like the Taigun and Virtus. With the Kushaq and Slavia, as well as the newly introduced Kylaq and Kodiaq, he now oversees Skoda India, a division of SAVWIPL.
The Skoda Kylaq Drives The Expansion Narrative
With the introduction of the Kylaq, the brand's market share increased from 0.8% last year to 1.8% now. Skoda is confident that the subcompact SUV, its most affordable product in India, will help accelerate the sales figures. With the Kylaq's success, the carmaker climbed to seventh place among the top-selling automakers and plans to stay there for a while. Since sales started in March 2025, the automobile manufacturer has shipped 20,000 units as of May 2025, with around 17,000 of these products having been delivered to customers. Skoda says it is on course to reach the 100,000 sales milestone this year, a goal it previously stated.
In the next 18 months, India will get the 2025 Skoda Superb.
Additional Sales and Service Contact Points
Additionally, Skoda is expanding its sales and support network. By the end of the year, the business hopes to have 60 more touchpoints, bringing its total to 350 outlets spread over 200 cities, up from 165 now. Ashish Gupta also disclosed that around 60% of its new stores will be located in Tier II markets, which offer greater growth prospects than Tier I cities. Numerous clients are first-time Skoda purchasers, thanks to the Kylaq's introduction of the brand to a newer clientele. “India is the most important growth market for Škoda Auto outside Europe,” said Ashish Gupta, Brand Director of Škoda Auto India, during his speech at the event. Our attention is on creating a robust, future-ready brand with clear vision, purposeful strength, and flexible execution. Aligned with changing customer wants and dreams, our product assault plan propels our path of advancement. We are strategically growing our network, getting closer to our clients, and strengthening our tradition of quality, safety, and value. "With the wheels in motion across all our business imperatives, 2025 will be the year where we significantly strengthen the brandand surge ahead in India."
New Product Attack Set to Launch
Skoda India will continue to be led by SUVs. The firm will concentrate on the Kylaq and Kodiaq for the time being, while also attempting to reenergize interest in the Kushaq, which has experienced a decrease in volume due to the introduction of its younger counterpart. The Kushaq is scheduled for a significant facelift as it enters its fourth year of its lifecycle. The Slavia, meanwhile, maintains its position as the sole sedan in the lineup, but the new-generation Superb, which was presented at the January 2025 Bharat Mobility Global Expo, will soon join it. India may think about the diesel version. The new-generation Octavia RS is also being developed by the carmaker and will be released at a later time. Both models are expected to be complete imports, with a price tag of around ₹50 lakh. In addition, Skoda Auto India will focus on attracting customers through the used business. It intends to bolster the vertical while also exploring opportunities in corporate and rural channels. The carmaker has also claimed to have lowered the maintenance costs of its vehicles, making them even more accessible.
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