Raj Yash With careful planning and strategy, Films is managing the promotional push for the highly anticipated action spectacle War 2. The studio has chosen to follow a strategy it utilized in the YRF Spy Universe by keeping lead performers Hrithik Roshan and NTR Jr apart for the movie's pre-release marketing campaign.

The two stars, Jr. NTR and Hrithik Roshan, stay away from co-marketing.

The two performers are sharing a screen for the first time, and there are reports that the studio is attempting to maintain the rivalry's intensity for audiences. All arrangements have been made with the understanding that Hrithik and NTR will not be seen with each other, will not share the stage, and will not appear in any promotional films together before the film's release, a top industry insider said. In addition, they said that the pairing of Hrithik and NTR is a first for Indian film, and that viewers should anticipate a bloodbath as a consequence. Prior to seeing the two promote their film together in a friendly manner, YRF clearly wants viewers to feel this rivalry. They want viewers to have the best possible cinematic experience by maintaining the film's unique tension.

This approach is consistent with how YRF previously managed Spy Universe games. The YRF Spy Universe has consistently employed very interesting strategies to create its films and the promise of entertainment, according to the source. They were the first to enforce a no-interview-before-release guideline for movies in the spyverse. The regulation prohibits the performers from disclosing any plot details during these interviews.

The tone for the War 2 campaign was established by previous examples.

Hrithik Roshan and Tiger Shroff only made an appearance together during the post-release party for War (2019). With Pathaan, a similar scenario played out; instead of hosting public events, YRF published hand-picked videos starring Shah Rukh Khan on social media, and the movie went on to become a legendary box office hit. Tiger Zinda Hai also used a surprise factor by including other agents from the Spy Universe in the promotional campaign.

Aditya Chopra is the producer of War 2, which Ayan Mukerji will direct, and it will premiere on August 14, 2025, in IMAX theaters worldwide. Kiara Advani's "most lethal avatar to date" will be a part of the cast. The picture is anticipated to be one of the most anticipated releases of 2025, and fans are really excited about it.

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