In a long-term creative partnership, Netflix and Balaji Telefilms Ltd., owned by Ekta Kapoor, will work together on several projects aimed at streaming viewers.

Commitment to unique and high-quality storytelling across formats

Both firms are committed to delivering unique and high-quality storytelling in various formats and genres, and this new relationship is a big step in that direction. The partnership calls for new productions from Balaji Telefilms Ltd and its subsidiaries, Balaji Motion Pictures and Balaji Telefilms Digital, with an eye towards material that will strike a chord with viewers in India and throughout the world.

Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare are just a few of the critically acclaimed and commercially successful productions that the two firms have collaborated on in the past. An as-yet-untitled series is now in production as part of the forthcoming slate under this new arrangement.

Netflix India's perspective on the partnership

According to Monika Shergill, VP of content at Netflix India, the alliance is a logical step forward. Prior to the invention of the term "hashtag," Ekta's famous stories and characters had a major impact on the Indian entertainment business. Ekta has been a key figure in influencing India's television consumption habits for more than 20 years, Shergill claims, thanks to her natural inventiveness and acute understanding of audience mood. In our creative adventure at Netflix, where we aim to provide content for a wide range of audiences, she said that this collaboration will bring new stories told in real ways, ushering in a thrilling new chapter.

Now streaming on OTTplay Premium, Bewafaa sii Wafaa, Fittrat, Baarish, and Mission Over Mars offer experiences of love, aspiration, and resilience.

The value of the collaboration, according to Ekta Kapoor

Ekta, the Joint Managing Director of Balaji Telefilms, also spoke about the collaboration. Since Balaji Telefilms started, she claims that narrative has been at the center of all they do. She declared that it was a huge accomplishment for our business to partner with Netflix, the world's top storytelling platform, which is renowned for its high-quality content and constant innovation. With its help, they can tell tales that are powerful, emotionally moving, and firmly rooted in culture to a global audience. They are looking forward to this new chapter of our collaboration, in which they will push creative limits and create material that engages, inspires, and unites people around the world.

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The deal is expected to highlight a variety of stories, which will raise the profile of Indian material on the global streaming service.

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