If you haven't heard of the Labubus dolls, you must be living under a rock. Social media has been taken over by the wide-eyed toys. Everything began when Lisa from BLACKPINK nonchalantly flaunted them in her pictures. Additionally, the bizarrely adorable toys are irresistible to fans, including us.

Therefore, don't be shocked if you see one hanging from a Gucci or perched on a shelf next to someone's most prized items. But did you realize that they aren't novel?

What is a Labubu?

The 'Monsters' figurine universe, which was inspired by Kasing Lung, a Hong Kong artist, and born out of his passion for Nordic folklore and the boundless creativity of kids, includes Labubu. Although they first appeared on shelves in 2015, 2025 appears to be their best year.

The exclusive distributor is the Chinese company Pop Mart. The most well-liked types? "Blind box" plush pendants with clips that you can only open to discover which one you have. For many people, that element of surprise is really important.

More than just a toy, it's a complete craze

The price range for a Labubu is around $21.99 to $39.99, but good luck finding one. Due to fights occurring in physical stores in the UK, Pop Mart even stopped selling Labubu there.

One factor contributing to the scarcity is that resellers use bots to buy them up. Rare variations have been advertised for up to $450 on StockX.

“I saw someone’s post that their car windows were broken, and someone stole their Labubu. There's nothing else but the Labubu, which is crazy," said a Reddit user.

Why are people so captivated?

People derive significance from these soft toys, ranging from sentimental nostalgia to pure joy. Some people are genuinely in love, while others blame celebrity hype and aggressive marketing. "It's simply a modern consumerist fad like so many other things, driven by celebrity influence and effective marketing," said one Redditor.

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Another person added, “I want one but I had no idea they were such a huge deal til today!!! Now I can’t even get one because they are sold out everywhere (aside from resellers but I refuse). My bfs parents randomly have one and it’s hanging in their car. I noticed it like last week and was like aww this thing is so cute and wanted to do the same. Gonna just wait for this trend to die down bc I’m sure it will lmao.”

FAQs

Q1: Why are Labubus expensive now?

Due to limited supply, reseller bots, and soaring demand, prices have skyrocketed on resale platforms.

Q3: Is there a cheaper version?

Yes-counterfeits like 'Lafufu” exist, though they differ in quality and design.

Q4: Are Labubus just for kids?

Not really. Many adult collectors love them for the nostalgia, cuteness, or sheer joy they bring.

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