The Indian luxury spirits market witnessed a high-profile entrant on December 7, 2025, as the ultra-premium spirit FINO Tequila made its grand debut. Co-founded by cricket legend Yuvraj Singh and a group of ambitious Indian American entrepreneurs, the launch was a star-studded affair at the chic Asian restaurant Koca in Gurugram, signaling that this is more than just a drink—it’s a lifestyle statement built on resilience.

 Failure Is Not an Option: A Brand Philosophy

FINO Tequila’s brand identity is intrinsically linked to the career of its co-founder, Yuvraj Singh. The name "FINO" is not only an homage to the Spanish word for 'fine' or 'exquisite,' but also stands as a powerful acronym for the brand philosophy: “Failure Is Not an Option.”

This ethos, which Singh himself championed throughout his career—from winning the World Cup to conquering cancer—forms the emotional core of the brand. It transforms the spirit from a luxury product into a symbol of perseverance, resilience, and the relentless pursuit of excellence. This narrative resonance is perfectly timed, appealing to India’s sophisticated, ambitious consumers who appreciate a story rooted in grit.

The product itself is a testament to quality, crafted from 100% blue Weber agave grown in the highlands of Jalisco, Mexico, combining the finest Mexican craftsmanship with Indian entrepreneurial flair.

A Star-Studded Toast to Excellence

The grand unveiling at Koca, Gurugram, drew a glittering guest list, underlining the brand’s positioning in the luxury lifestyle circles. The event was a magnetic blend of Bollywood glamour and cricketing royalty.

Among the prominent celebrities toasting FINO's entry were Yuvraj's wife, Hazel Keech, along with Neha Dhupia, Angad Bedi, and Kapil Sharma. The cricket fraternity showed massive support, with icons like Suresh Raina, Yuzvendra Chahal, and Mohammad Kaif in attendance. Their collective presence underscored FINO’s strong connection to a culture of high achievement and celebration. Guests were treated to an evening of elegant presentations and immersive tasting sessions, confirming the brand's commitment to delivering an authentic, high-end experience.

The Four Expressions of FINO

FINO Tequila introduced India to its complete portfolio of four distinct expressions, each designed to offer a unique sensory experience for connoisseurs:

• Blanco: A crisp, unaged expression, known for its clean, pure taste.

• Rosado: A unique, blush-pink tequila with red berry and floral undertones, offering an innovative, contemporary twist.

• Reposado: Aged in oak barrels, providing a smooth, aromatic depth with hints of vanilla and spice.

• Añejo: The most premium in the range, aged for a complex and luxurious flavor profile.

The launch of these four variants into select outlets across Haryana, Delhi, Maharashtra, and duty-free stores signals a growing trend of artisanal and ultra-premium spirits in India. With a legacy-driven ambassador like Yuvraj Singh and a product built on uncompromising quality, FINO Tequila is strongly poised to lead India’s tequila renaissance and make a memorable mark on both the bar counters and the discerning luxury consumer.
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