A Star-Studded Collaboration

Amaya Espinal, affectionately known as "Amaya Papaya" by fans, has taken the entertainment world by storm since winning Love Island USA Season 7. The charismatic cardiac nurse from New York City, with her vibrant personality and iconic one-liners, has now stepped into the beauty industry. In a thrilling announcement, Amaya has partnered with global superstar Selena Gomez to promote Rare Beauty’s first-ever fragrance, Rare Eau de Parfum, set to launch on August 7, 2025. This collaboration marks a significant milestone for Amaya, showcasing her growing influence beyond reality TV.

From Reality TV to Beauty Icon

Amaya’s journey on Love Island USA was nothing short of inspiring. Entering the villa as a bombshell, she faced challenges in finding love but won America’s heart with her authenticity and resilience. Her catchy metaphors, like “If I’m not your cup of tea, don’t drink it,” and her viral self-love anthem, “I never said I was perfect,” resonated with millions. After clinching the $100,000 prize alongside Bryan Arenales, Amaya’s star power soared, leading to her signing with top talent agencies and catching the eye of beauty brands like Rare Beauty and Fenty Beauty. Her Instagram reel, featuring a playful spritz of Rare Eau de Parfum with the caption “Spray the perfume so much it’s our new oxygen,” perfectly captured her charm and amplified the perfume’s buzz.

Rare Beauty’s Innovative Fragrance

Selena Gomez’s Rare Beauty has made waves in the beauty world for its inclusive approach, and Rare Eau de Parfum is no exception. The fragrance, featuring notes of caramel, pistachio, pink pepper, and vanilla, embodies a balance of strength and softness—qualities both Amaya and Selena champion. What sets this perfume apart is its accessibility-first bottle design, crafted with hand therapists to ensure ease of use for those with limited mobility. This thoughtful innovation aligns with Rare Beauty’s mission of beauty for all, making the collaboration with Amaya, a beacon of positivity, a natural fit. The brand also introduces four Fragrance Layering Balms, allowing users to create personalized scent profiles.

A Partnership with Purpose

Beyond the glitz, this collaboration carries deeper meaning. Amaya and Selena share a commitment to mental health advocacy, with a portion of Bloom & Burn, another limited-edition perfume announced for September 2025, supporting mental health charities. Amaya’s journey from a reality TV underdog to a beauty influencer reflects her message of self-love, resonating with Selena’s Rare Impact Fund, which has reached over 2 million young people with mental health support. Their Instagram Live announcement, filled with behind-the-scenes stories, highlighted their shared vision of empowering others to embrace their uniqueness.

What’s Next for Amaya Papaya?

With over 7.5 million followers across social media, Amaya is poised for a major glow-up. Her partnership with Rare Beauty is just the beginning, as brands like Fenty Beauty also vie for her influence. As she prepares for the Love Island USA Season 7 reunion on August 25, 2025, fans eagerly await more of Amaya’s infectious energy and inspiring projects. This collaboration with Selena Gomez cements her as a cultural force, proving that Amaya Papaya is here to stay.

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