In France, Tesla is under attack because the consumer watchdog, the General Directorate for Competition, Consumer Affairs and Fraud Control (DGCCRF), has instructed the automaker to cease its "deceptive commercial practices." The order follows a thorough inquiry that began in 2023 and revealed a number of offenses that the agency views as detrimental to consumers and in violation of French consumer protection legislation.

Deceptive information about autonomy

One of the main challenges is Tesla's marketing of its driver assistance capabilities. The DGCCRF identified the company's promotion of its "fully autonomous driving capability" as deceptive since it leads consumers to believe that it enables actual self-driving, which it does not.

The "Improved Autopilot" package is available for €3,800 in France, where Tesla's Model Y comes with standard Autopilot. The so-called "full self-driving" bundle can be unlocked with an additional €7,500. Nevertheless, the notion that the cars are capable of complete autonomy is belied by the fact that these systems still need driver supervision. The French government views this as a grave transgression and will intensify monitoring and daily penalties if it is not fixed.

more extensive breaches of consumer rights

Tesla was named for a long list of infractions against rights through contracts and methods that violate consumer rights, in addition to assertions of deceptive autonomy objectives. Researchers discovered that vital facts like delivery dates, delivery locations, and transparent terms for credit-based payments are frequently missing from automobile sales contracts. Especially when financing was involved, consumers were sometimes obliged to make payments before the end of the legally required withdrawal period.

Additionally, the automaker failed to give customers fair receipts for cash payments, thereby depriving them of basic transaction records. Additionally, Tesla was accused of deceiving customers about the availability of specific features and trade-in rewards, as well as about the timing of refunds for customers who chose to cancel their orders. In addition, there was a split regarding being honest about delivery arrangements, such as the timing, location, and method of delivery.

Possible fines and regulatory deadlines

The French regulator's ultimate notice gives Tesla four months to address these problems. If the firm is unable to do so during this period, particularly to rectify the deceptive promotion of its autonomous capabilities, it may face a penalty of €50,000 per day. The agency stressed the gravity of misrepresenting automation capabilities, noting that it poses a significant risk to consumer confidence and safety.

The mounting regulatory difficulties that Tesla is facing in Europe and the United States are exacerbated by this most recent setback. The marketing and safety of its driver aid technologies are subject to more and more investigation.

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