China, which has emerged as the world's epicenter for EV adoption, is where the Atto 3's meteoric ascent began. With around 300,000 units sold in the local market during its first 14 months on the market, BYD's sales were a sign of the car's appeal in a very crowded industry. Over the next six months, there were an additional 200,000 sales. These statistics demonstrated the Atto 3's potential to attract a large domestic customer base before extending internationally, which probably gave BYD the assurance to increase production and exports.

Following its success in China, BYD concentrated on establishing a robust export channel. The Atto 3 was sold in more than 100 nations within two years of its debut, helping it surpass the one million unit sales milestone worldwide. The last 500,000 units were mostly sold outside of China throughout a 25-month period. Although BYD hasn't published a geographical breakdown of its sales, the model's widespread availability implies that it has been able to meet a variety of market demands, from Europe and Southeast Asia to Australia, including India. The breadth of its reach is highlighted by its consistent daily average of 719 units sold worldwide, even if the distribution is uneven.

The Atto 3 comes with two battery pack options: a 49.92 kWh unit and a larger 60.48 kWh pack. The larger battery has a purported range of 521 km under laboratory circumstances, while the smaller one claims a range of 468 km. The numbers are competitive for the sector and have probably contributed to drawing customers in who are looking for an EV with a fair range but not at a premium price, even if real-world statistics might change based on the environment, weather, and driving style. Furthermore, employing lithium iron phosphate (LFP) chemistry, which is known for its superior thermal stability and lifespan, increases the battery's durability for extended usage.

In nations like India, BYD has released the Atto 3 in three models: Dynamic, Premium, and Superior. The base Dynamic trim lacks a few high-end features, but it still has necessities like seven airbags, a 360-degree camera system, and a panoramic sunroof—safety and comfort amenities that aren't always included in EVs at this price range. Additional features included in the higher trim levels include an eight-speaker audio system, adaptive headlights, and Level 2 ADAS. By providing this layered strategy, consumers are able to make decisions based on their specific needs and financial constraints, rather than being compelled to purchase a single, high-priced model.

The price of the Atto 3 varies throughout the world. The starting price in China is about ¥115,800 (about ₹13.97 lakh), which makes it priced competitively with other popular EVs. However, the price in markets like India ranges from ₹24.99 lakh to ₹33.99 lakh (ex-showroom). This is nearly twice the Chinese starting price, placing it higher in the Indian market than many mainstream electric SUVs. Although this higher pricing may restrict mass appeal, BYD seems to be focusing on consumers seeking a premium and somewhat exclusive EV experience as opposed to aggressively pursuing volume in every market. However, the cost is increased by the absence of local production in several nations, including India, which, if not rectified, may have an impact on long-term competitiveness.

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