Apple’s biggest event of the year, set for September 9, 2025, promises to unveil the new iPhone 17 series, including the highly anticipated iPhone 17 Pro and iPhone 17 Pro Max. With major design upgrades and hardware improvements expected, excitement is running high. Leaked pricing details give us a glimpse into how much these flagship devices might cost, alongside key feature highlights.

Design and Hardware Upgrades

The iPhone 17 Pro and Pro Max mark the first significant redesign since 2020's iPhone 12 Pro. The new models are tipped to feature a long horizontal camera island spanning the phone's length. In a surprising shift, Apple is rumoured to revert from the titanium frame introduced with the iPhone 15 Pro back to an aluminium frame — lighter and better at heat dissipation, which would enhance thermal management.

On the tech front, both devices are expected to house the powerful A19 Pro chip. Battery life will see a boost, with leaks citing a 16% larger battery for the Pro and an 8% increase for the Pro Max. The camera system will get a major update — the telephoto lens could jump from 12MP to an advanced 48MP sensor, along with a variable aperture system and simultaneous front-and-back video recording capabilities. The selfie camera might also be upgraded to 24MP.

Pricing Leaks and Market Expectations

According to these leaks, Apple could raise the base price of the iPhone 17 Pro by $100 compared to its predecessor, starting around $1,049 (approximately Rs 1,24,990 in India). However, the base model will now start with 256GB storage instead of 128GB, cushioning the price hike.

The iPhone 17 Pro Max is expected to debut at around $1,249 or Rs 1,50,000, slightly above last year's price. Despite the increase, these models remain the premium choice for Apple’s customers who want cutting-edge features with a luxury design. The launch will also introduce new colour options, including orange and blue, and a sophisticated vapour chamber for enhanced cooling.

What to Expect at the Launch

Apple’s event will showcase the refined designs, performance upgrades, and innovative camera technology live, confirming much of the leaked information or potentially surprising fans with new features. Aside from the iPhone 17 series, the event may also reveal new smartwatches and accessories, marking a significant autumn season for Apple enthusiasts.

With enhanced hardware, a refreshed design, and a possible price adjustment, the iPhone 17 Pro and Pro Max are poised to be the highlight of Apple’s 2025 product lineup. Fans and tech lovers should keep an eye on the event for official announcements and be prepared for a mix of innovation and style wrapped in Apple's signature premium packaging.

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