There is no doubt that Caitlin Clark is the newest sensation in the WNBA. Clark has conquered the world of women's basketball with her enduring capacity to hold the audience's attention and significant increases in viewership numbers. However, several economists and industry insiders believe that her monetary compensation is insufficient given the contributions she made to the team and the sport.

The transaction will grant Clark $338,000 over four years, taking into account the fact that she is still playing under her rookie contract for the Indiana Fever. According to Athlon Sports, she will be earning $78,000 this season alone. According to The Athletic, Clark would have to complete this deal before he could be considered for the WNBA supermax contract, which is worth $249,244. According to Sportico, Clarke has also signed a number of sponsorship agreements with brands like Nike, State Farm, Gatorade, and others, which are worth a total of $11 million as of 2024.

Because of Clarke's contributions, many people believe that this worth is significantly less than what she is entitled to. "It's difficult to think that she isn't worth close to a billion to the league," an unnamed industry insider told The Athletic. "The idea that she may be worth 1,000 times her salary in franchise value is not inconceivable," said Judd Cramer, a Harvard economics professor.

Clark's impact in promoting the game to people who had never watched it before is supported by enough data ever since she was the top selection in the 2024 league draught. In particular, the sales of Clark's jersey and other NBA gear surged last season, according to the boardroom, ranking among the best.

The article said, "Sales of @WNBA merchandise are up over 500% since the start of the regular season compared to the same period last year, and fan gear sales in the first half of the season are at the highest level in league history."

Due to a quad injury, she missed five games throughout the course of three weeks, which caused a decline in audience interest and viewership. "Two games on NBA TV had viewership drop by 40 percent compared to the Fever's first game on the network with Clark, though one still ranked in the channel's top-10 broadcasts. The Fever's game against the Chicago Sky had 1.9 million viewers, which was the third-highest number for a WNBA game ever broadcast on CBS, but it was 30% less than the Sky-Fever game that Clark appeared in on ABC. Following the news of Clark's injury, resale tickets for the game at the United Center plummeted by roughly 70 percent, but it still drew a Sky-record crowd of 19,496, according to The Athletic.

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