The Real Star Upendra of Kannada cinema's highly publicized directorial UI made some money at the box office when it was released because of the hype surrounding it that it was a movie only for "intelligent people." With audiences competing to demonstrate their intelligence, social media was inundated with articles on the numerous layers in his story and their importance. However, contrary to popular belief, the film was rather simple to comprehend – After the initial excitement and the arrival of Kiccha Sudeep's Max, footfalls started to fall precipitously since Upendra was, after all, feeding the public with a spoon.

Two months since UI TV premiere, no sign of OTT release

Max, of course, did far better at the box office, and was the first among the two to announce a subsequent TV outing, which then became a simultaneous TV and OTT release. Around the same time, UI’s TV debut was also announced by the same platform, so, it was assumed that it would follow in the footsteps of Max and the Telugu film Sankrantikhi Vasthunam. But in UI’s case, all it got was a festive (Ugadi) TV premiere.

Almost two and a half months after the TV premiere and nearly six months since the theatrical release, UI is still not on OTT and the buzz in Sandalwood circles is that the film remains unsold. Netizens reckon that it is because UI's reviews were far from positive and that high-definition pirated prints were leaked during its theatrical run and subsequently after the television premiere as well.

Prior to the TV outing, it was reported that UI might be picked up by Sun Network, given that most of Upendra’s directorials are on the platform. But then the makers clarified that it was not the TV or OTT destination. Now that Zee Network has not taken it, will any other platform show interest? Sun NXT is known to pick up Kannada movies once their exclusive deals with Prime Video run out. Let’s wait and watch if any OTT does focus on UI!
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