Joseph Kosinski's F1 has helped Brad Pitt achieve the highest box office income of his career. As of July 7, the racing drama has grossed $300 million worldwide. This sum comprises a record $112 million just from North America. Apple has also made the most money from the movie. But has it become popular yet? This issue has to be addressed in light of the film's large budget and widespread promotion.

The earnings from the F1 box office

Sonny Hayes, a former Formula One racer now in his fifties, returns to the sport to support a friend and his struggling team in F1. The movie features appearances by a number of actual F1 drivers, like Lewis Hamilton, Max Verstappen, and Fernando Alonso, as well as Kerry Condon, Javier Bardem, and Damon Idris. Praised for its cinematography, thrills, and realistic depiction of racing, F1 got off to a good start at the box office. With $112 million in revenue from the United States and $189 million from other countries, F1 has amassed a global total of $301 million as of July 7. Until Jurassic World: Rebirth dethroned it on Monday, it was the tenth highest-grossing picture of 2025.

Is F1 popular yet?

However, despite the strong box office receipts, F1 cannot yet be considered a huge success. The reason is because of its expensive landing cost, which results in a really high break-even point. With the majority of accounts placing it between $200 and $300 million, the reported production budget for F1 is estimated to be in that range. Because the filmmakers only had 15-minute windows to capture the majority of the footage on track and had to shoot during actual Formula One weekends, the price is exorbitant. In addition to the movie's marketing and promotion, Apple invested $100 million in its advertising and publicity. According to reports, the true marketing cost is significant, but it is largely covered by corporations paying to have their logos on the jerseys and vehicles of Brad Pitt and Damon Idris's characters in the movie. The break-even point for Formula One is roughly $600 million thanks to this landing cost of $350 million. This is due to the fact that the ticket sales are almost equally split between studios and exhibitors, and Apple would have only made between $150 and $170 million at this point.

Is it possible for Formula One to break even?

The Brad Pitt movie has to earn twice as much as it currently does in ticket sales in order to simply recoup its expenditures. For F1, that is a huge mountain to conquer. The movie made $3.4 million in the domestic market on Monday, its ninth day in theaters, and over $10 million globally. The number will continue to decrease in the following days. Because of significant releases like Superman and The Fantastic Four: First Steps scheduled for this month, F1 will lose several screens around the world, which will result in a further reduction in its revenue. In summary, Apple will not lose money from F1. It will recoup its investments via the sale of goods and the rights to digital media and music. However, it would take a miracle for it to be a resounding success just based on its box office results.