Bollywood superstar Aamir Khan is known for his meticulous approach to filmmaking and business decisions. His upcoming project, Sitaare Zameen Par, has already made headlines—not just for its content but also for its unconventional release strategy. Reports suggest that Aamir had to buy out his partner’s stake in the film after insisting on a theatrical release instead of an OTT premiere. The actor has reportedly invested a staggering ₹122 crore to regain full control of the project.

Why Aamir Khan Chose Theatres Over OTT

In recent years, many big-budget Bollywood films have opted for direct-to-digital releases, especially after the pandemic disrupted traditional cinema distribution. However, Aamir Khan has always been a strong advocate for the big-screen experience. Sources reveal that his production partner was in favor of an OTT release to mitigate financial risks, but Aamir firmly believed that Sitaare Zameen Par—a spiritual successor to his 2007 blockbuster Taare Zameen Par—deserved a theatrical run.

This isn’t the first time Aamir has taken bold financial decisions for his films. He previously postponed Laal Singh Chaddha multiple times to ensure a cinema release, despite mounting costs. His commitment to theatrical exhibitions highlights his faith in the power of collective audience experiences.

The Financial Gamble: Buying Out the Partner

Since Aamir was adamant about a theatrical release, his production partner—reportedly a major studio—decided to exit the project. To retain creative and financial control, Aamir bought out their stake by investing ₹122 crore from his own pocket. This move underscores his confidence in the film’s box office potential.

Industry experts suggest that this decision carries significant risk, given the unpredictable nature of box office returns post-pandemic. However, Aamir’s track record with socially relevant films (Dangal, 3 Idiots, Taare Zameen Par) gives him an edge. If Sitaare Zameen Par resonates with audiences, it could prove to be a lucrative investment.

What to Expect from Sitaare Zameen Par

While details about the film’s plot remain under wraps, it is believed to carry a message similar to Taare Zameen Par, which focused on dyslexia and childhood education. Given Aamir’s penchant for meaningful cinema, Sitaare Zameen Par is expected to tackle another important social issue with emotional depth and entertainment value.

The film is also rumored to feature Gen Z stars alongside Aamir, ensuring a blend of youth appeal and veteran star power. With music likely to play a key role—just as it did in Taare Zameen Par—the movie could become a cultural talking point upon release.

A Bold Bet on Bollywood’s Future

Aamir Khan’s decision to invest heavily in Sitaare Zameen Par and prioritize theatres over OTT reflects his unwavering belief in cinema as a communal experience. While the move is risky, it could pay off handsomely if the film strikes a chord with audiences.

As Bollywood continues to navigate the post-pandemic landscape, Aamir’s gamble may inspire other filmmakers to take similar leaps of faith. Only time will tell if Sitaare Zameen Par becomes another milestone in his illustrious career, but one thing is certain—Aamir Khan remains a trailblazer in Indian cinema.

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