Alia Bhatt is living her best life on vacation, spreading sunshine and positive energy with a playful new makeup tutorial reel. Titled "eyes, lips & hairflips," the video showcased her signature fresh, dewy, and minimalist look, perfectly suited for a relaxed getaway. While the tutorial itself was a masterclass in five-minute glam, the true star of the moment is an old anecdote about her husband, Ranbir Kapoor, which has sparked a frenzy of hilarious viral jokes.

The internet, in its typical fashion, has swiftly shifted its attention from Alia’s chic beauty routine to Ranbir's alleged but much-discussed preference that she "wipe it off" when she wears lipstick.

From Glamour to Giggles: The Makeup Tutorial That Launched a Thousand Memes

Alia’s latest video is all about effortless beauty. She takes viewers through her quick routine, showcasing a natural blush, soft eyeliner, and a nude lip that leaves a subtle tint. The entire vibe is cheerful and uncomplicated, reflecting her personal style evolution.

However, many fans watching the video couldn't help but joke about the famous "wipe it off" comment. The playful comments section is now flooded with quips like, "Audio to cover Ranbir screaming 'wipe it off' at the back" and "She took 'wipe that off' too seriously, she's literally wiping everything off."This joke, which originated from an earlier interview where Alia mentioned Ranbir's preference for her natural lip colour, has become a running gag that the internet refuses to let go of.

The Relatability Factor: A Classic Case of Husband Humour?

The 'wipe it off' saga initially sparked a polarised debate. A section of social media users viewed the remark as a sign of controlling behaviour, while others dismissed it as a simple, affectionate preference between a couple. It even prompted Alia herself to address the controversy, stating that the comment was taken out of context and that Ranbir is "genuinely the opposite" of the "toxic man" label he was given.

Today, the tone has largely shifted from concern to comedy. This continuous banter around Ranbir’s alleged preference has inadvertently turned the couple into one of the most relatable celebrity pairings in Bollywood.

The running joke perfectly encapsulates that uniquely chaotic dynamic found in most long-term relationships: the small, sometimes annoying, habits that partners have, and the constant, loving eye-roll that comes with them. It’s a classic case of husband humour—that slightly clueless, well-intentioned commentary that makes every married woman sigh and smile at the same time.

Redefining the Star Couple Dynamic

The fact that fans are so invested in this low-stakes banter suggests a craving for authentic, messy, and non-perfect celebrity relationships. Alia and Ranbir, through this viral moment, offer a glimpse into a marriage that feels just like any other, despite the dazzling Bollywood backdrop. They are navigating a marriage where one partner has a silly preference and the other is a world-famous star who, ironically, has to deal with it publicly.

Alia Bhatt continues to be a trendsetter, but this time, the buzz isn’t just about the makeup she puts on, but the viral jokes about what her husband allegedly wants her to take off. It’s a delightful demonstration of how a celebrity couple can allow their perfectly imperfect dynamic to become the most engaging—and hilarious—part of their public narrative
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