In a significant and highly strategic move amidst an escalating ₹30,000 crore succession controversy, Priya Sachdev Kapur, the wife of the late industrialist Sunjay Kapur, has updated her Instagram identity to 'Priya Sunjay Kapur'. This digital rebrand, occurring swiftly after Sunjay Kapur's untimely demise, is being viewed as a calculated step to assert her position and legacy within the formidable Kapur family empire, particularly in light of the ongoing public dispute with her mother-in-law, Rani Kapur.

The Genesis of the Feud: A Sudden Loss, A Fierce Battle

The corporate and familial storm brewing around the Kapur family began abruptly with the tragic passing of Sunjay Kapur on June 12, 2025, during a polo match in the UK. Sunjay Kapur, a prominent figure in the automotive components industry and the chairman of Sona Comstar, left behind a vast business empire. Almost immediately, a contentious succession battle ignited.

At the heart of the dispute is Sunjay's mother, Rani Kapur, who has openly challenged the appointment of Priya Sachdev Kapur as a non-executive director at Sona Comstar. Rani Kapur alleges that her son's death was "highly suspicious and (under) unexplained circumstances" and claims she was coerced into signing documents while in a fragile emotional state following his death. She asserts her position as the sole beneficiary of her late husband Surinder Kapur's will, thereby claiming majority shareholder status in the Sona Group and vehemently opposing any attempts to "usurp the family legacy." Sona Comstar, however, maintains that Rani Kapur has not been a shareholder since 2019 and that Priya's appointment was duly approved.

The Instagram Rebrand: A Digital Assertion of Identity

Against this backdrop of high-stakes corporate and family drama, Priya Sachdev Kapur's public rebranding of her Instagram profile holds considerable symbolic and strategic weight. By changing her name from 'Priya Sachdev Kapur' to 'Priya Sunjay Kapur', she is unequivocally aligning herself with her late husband's name and, by extension, his legacy. This move subtly yet powerfully communicates her intent to carry forward his vision and stake her claim within the family.

Her updated Instagram bio further solidifies this stance, now listing her as "Mother. Entrepreneur. Investor. Non-Executive Director, Sona Comstar. Director, Aureus Investment. Carrying forward the vision of @sunjaykapur." This detailed bio clearly highlights her professional roles within the Kapur family businesses and emphasizes her commitment to Sunjay's work, directly countering any narrative that might seek to sideline her from the family's corporate future.

Beyond Social Media: Boardroom Battles and Legal Challenges

The Instagram change is merely the visible tip of a much larger battle that is likely to unfold in boardrooms and potentially in courts. Priya Sachdev Kapur's appointment as a non-executive director at Sona Comstar on June 23, 2025, (later ratified at the AGM on July 25, 2025, despite Rani Kapur's objections) is a significant development in itself. This direct involvement in the company's governance provides her with a formal platform within the business structure.

Rani Kapur's allegations of coercion and her stated intention to challenge the board's decisions suggest that the dispute is far from over. Legal experts anticipate that Rani Kapur may approach the High Court or the National Company Law Tribunal (NCLT) to contest the board appointments and other decisions, turning what began as a personal tragedy into a full-blown corporate governance crisis.

In this high-stakes environment, every public action, including a seemingly small change on social media, carries weight. Priya Sunjay Kapur's strategic rebrand on Instagram is a clear signal of her resolve to protect her position and uphold her late husband's legacy amidst a complex and contentious family dispute. The unfolding events will undoubtedly shape the future of the vast Kapur empire.
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