A Birthday Wish for New Beginnings

Celebrated Telugu lyricist Sreemani, known for his debut in 100% Love, marked his birthday on September 15 with a renewed sense of purpose. For him, birthdays are more than celebrations—they’re opportunities to embark on fresh creative endeavors. “I see each birthday as a chance to start anew and climb higher in my literary journey,” he shared in a recent media interaction. His focus remains on pushing boundaries and exploring new dimensions in his craft.

Crafting Emotionally Rich Songs

Sreemani’s recent work reflects his ability to weave deep emotions into his lyrics. This year, songs like Bujjithalli and Hailessa from Tandel, Nijama Kala from Lucky Bhaskar, and tracks from Aay have earned him widespread acclaim. “These songs are tied closely to the narrative, carrying profound emotions,” he said. He expressed gratitude to the music directors, filmmakers, and producers who entrusted him with these opportunities, allowing him to create lyrics that resonate deeply with audiences.

Staying Relevant in a Changing Landscape

The evolving world of music and lyrics presents constant challenges, and Sreemani is committed to staying ahead of the curve. “Sound design and aesthetics have transformed over the past five years,” he noted. To keep his work fresh, he adapts to modern trends while ensuring his lyrics remain timeless. “I aim for my songs to feel just as impactful a decade from now,” he said, emphasizing his dedication to maintaining high standards and reinventing his approach with every project.

The Art of Writing Love Songs

Love songs dominate Sreemani’s portfolio, and he believes their universal appeal lies in their unique expressions. “Each love song carries its own novelty,” he explained. By using subtle yet powerful words, he ensures the emotions are clear and relatable without being overshadowed by the music. This balance allows his lyrics to connect with listeners on a personal level, making every song a distinct experience.

Navigating the Instant-Hit Culture

The rise of social media has transformed how songs are consumed, with audiences expecting instant chartbusters. Sreemani compares this pressure to “walking a tightrope.” While songs once took time to grow on listeners, today’s fast-paced digital world demands immediate impact. Despite this, he remains focused on crafting lyrics that endure, aiming to evoke the same emotions years later.

From Hero Anthems to Narrative-Driven Lyrics

Sreemani has become a go-to lyricist for hero introduction songs, especially after the success of Aradugula Bullet. However, he also enjoys writing love songs and narrative-driven pieces. For instance, he wrote Idhe Kada from Maharshi after immersing himself in the film’s entire story, while other songs are crafted based solely on specific situations. This versatility showcases his ability to adapt to diverse creative demands.

Moments of Pride and Validation

Choosing a favorite song is no easy task for Sreemani, who pours affection into every lyric he writes. However, he finds immense satisfaction when his work earns praise from industry stalwarts. He fondly recalls director Sukumar, who launched his career, lauding his song Vachindamma from Geetha Govindam. Similarly, legendary lyricist Sirivennela Seetharama Sastry’s appreciation for his Maharshi song remains a cherished milestone. “Such moments make me feel I’ve created something truly meaningful,” he said.

A Future Rooted in Writing

While some lyricists venture into directing, Sreemani’s heart lies in writing. “I have no plans to direct, but I want to evolve as a complete writer,” he said. His aspirations include writing dialogues and enhancing the value of literature through his work. With upcoming projects like Aakasaniki Oka Thaara starring Dulquer Salmaan, Sambaraala Yetigattu with Sai Durga Tej, and India House, Sreemani continues to shape the Telugu film industry with his words.

For Sreemani, writing is more than a profession—it’s his life. His journey reflects a relentless pursuit of creativity, emotional depth, and literary excellence, ensuring his lyrics leave a lasting impact on audiences.

Read Also: Priyanka Arul Mohan Shares Insights on Her Role as Kanmani in Pawan Kalyan’s OG

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