In a move that marks a new chapter for the brand's identity, the beauty and lifestyle platform Nykaa has formally announced Bollywood actress Sharvari as its new brand icon. This follows the actor Janhvi Kapoor's longstanding relationship with Nykaa since 2018, which made her one of the platform's first well-known faces.

Nykaa appoints Sharvari as its new brand ambassador

In a July 7 Instagram post, Diet Sabya, an anonymous fashion reviewer, stated, "Sharvari is officially the new face of Nykaa, called it, as always Ahead of the curve, darling. She possesses that unmistakable star quality, along with the appearance and aura. One of the most promising new girls in the business. Those IIM/XLRI brand manager types had better start including her in their pitch and projection presentations and ensure she is constantly engaged and happy.

Sharvari's authenticity and increasing impact make her a strong advocate for the contemporary Nykaa customer, someone who is looking for meaning, inspiration, and uniqueness in their beauty journey, according to Anchit Nayar, Executive Director and CEO of Nykaa Beauty. We are always changing along with our audience at Nykaa, and Sharvari reflects this change. She lives beauty in an honest and expressive way rather than merely promoting it. As we continue to lead with purpose and engage more deeply with the youth of India, we are delighted to welcome her into the Nykaa family.

How Sharvari responded

Sharvari expressed her enthusiasm for the partnership by saying, "I am thrilled to join as the Brand Icon for Nykaa. Nykaa has always been my go-to platform since it puts all of my favorite brands from all over the world at my fingertips in one location. As a result, being a member of the family seems like a logical continuation of my own beauty path, and I'm happy to tell others about my experiences. To me, beauty is all about self-expression and empowerment, and I'm glad to be a member of a company that supports these principles.

Regarding Sharvari

Sharvari's Bollywood debut was in Bunty Aur Babli 2, and her most recent role was in the movie Munjya. Together with Alia Bhatt, she will now headline Alpha, the first movie in the YRF Spy Universe that is directed by a woman, which represents a significant turning point in her career. Some of the well-known businesses Sharvari has been linked with include Godrej Professional, P.C. Chandra Jewellers, Sprite, and Pond's.

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