Salman Khan’s loyal bodyguard, Shera, has stepped into the spotlight, trading his security duties for a heartwarming acting role in a new Raksha Bandhan advertisement. Known for being Salman’s right-hand man since 1995, Shera, whose real name is Gurmeet Singh Jolly, has captured the internet’s attention with his debut as a protective ‘bhai’ (brother). This Swiggy Instamart campaign, released just before Raksha Bandhan, showcases Shera’s charm and acting potential, leaving fans and netizens buzzing with excitement.

From Bodyguard to Bollywood: Shera’s Journey

Shera’s journey with Salman Khan began nearly three decades ago when he was recommended by Salman’s brother, Sohail Khan, to handle security during a chaotic stage show. A former bodybuilding champion, Shera won the Mumbai Junior title in 1987 and was a runner-up for Mr. Maharashtra Junior in 1988. Transitioning to security in the early ’90s, he founded Tiger Security, a firm that has protected A-listers like Justin Bieber and Katrina Kaif. His loyalty to Salman, whom he affectionately calls ‘Maalik,’ has made him a beloved figure in Bollywood circles. Shera’s brief cameo in Salman’s 2011 film Bodyguard hinted at his screen presence, but this new ad marks his official acting debut.

A Heartfelt Role in the Raksha Bandhan Ad

In the Swiggy Instamart advertisement, Shera embodies the spirit of Raksha Bandhan by playing a caring ‘bhai’ to women in need. From helping a woman find an autorickshaw in the pouring rain to shielding another from unwanted attention, Shera’s character exudes warmth and reliability. The ad cleverly uses the term ‘bhai,’ a nod to Salman Khan’s iconic nickname, to emphasize brotherly protection. It concludes with a touching message urging viewers to honor their own ‘bhai’ by sending a rakhi, resonating deeply with audiences ahead of the festival.

Internet Goes Wild Over Shera’s Performance

Since its release on August 1, 2025, the ad has gone viral, racking up shares across Instagram and other platforms. Fans have showered Shera with praise, with some comparing his look to cricketer Yuvraj Singh or singer Mika Singh. Comments like “Shera bhai is the real ‘Being Human’” and “Bhai’s bodyguard is more famous than some actors!” flooded social media, highlighting his newfound popularity. The playful wordplay on ‘bhai’ and Shera’s natural screen presence have made the ad a marketing triumph, with netizens joking about needing “Shera bhai to rescue them from their managers.”

What’s Next for Shera?

Shera’s acting debut has sparked speculation about his future in entertainment. While he remains dedicated to Salman, his charisma in the ad suggests potential for more on-screen roles. Reports also hint that Salman may launch Shera’s son, Abhir, in Bollywood, following his stint as an assistant director on Sultan. As Shera continues to manage Tiger Security and protect Bollywood’s biggest star, his brief but impactful foray into acting has cemented his status as a fan favorite.

In a world where loyalty and talent shine, Shera’s transition from bodyguard to actor is a testament to his versatility. This Raksha Bandhan ad has not only won hearts but also proven that Shera is much more than Salman Khan’s shadow—he’s a star in his own right.

Read Also: Tanushree Dutta Claps Back at Body-Shaming Trolls: Embracing Self-Love and Confidence

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