In the ever-vibrant world of Telugu cinema, where high-octane action meets heartfelt melodies, a single song can ignite a frenzy. That's exactly what happened with "Chikiri Chikiri," the pulsating debut track from the upcoming film Peddi. Starring the magnetic Ram Charan alongside the effervescent Janhvi Kapoor, this AR Rahman-composed gem has fans hooked. But it's not just the audience buzzing—legendary filmmaker Ram Gopal Varma has thrown his weight behind it, hailing Charan's unfiltered charisma in a way that's got everyone talking.

The Spark That Lit Up Social Media

Released just days ago, "Chikiri Chikiri" dropped like a thunderbolt, blending peppy rhythms with Mohit Chauhan's soulful vocals. Directed by the talented Buchi Babu Sana—known for his raw storytelling in Rangasthalam—the song captures a young man's playful ode to his beloved's allure. What sets it apart? Ram Charan's signature beedi hook step, a cheeky move that's gone viral faster than you can say "cut." Fans flooded social media with fire emojis, recreating the step in living rooms and gym sessions alike. Even a behind-the-scenes clip of Charan pulling off daring stunts on a cliff edge added fuel to the fire, showcasing his commitment to authenticity.

This isn't your typical glitzy item number drowning in elaborate sets or a sea of backup dancers. Instead, it's a breath of fresh air, letting Charan's natural energy take center stage. And that's precisely what caught RGV's eye.

RGV's Rare and Resounding Endorsement

Ram Gopal Varma, the maverick director behind cult classics like Satya and Sarkar, isn't one to mince words. On Tuesday, he took to X (formerly Twitter) to unleash a torrent of praise that feels like a love letter to cinema's core. "After a long time, I saw @AlwaysRamCharan in his most raw, real, and explosive form in the #peddi song Chikiri Chikiri," he wrote, adding a philosophical twist: "The true purpose of every craft in cinema... should be only to elevate the HERO."

What struck RGV hardest was the song's restraint. No over-the-top production values to overshadow the lead—just pure, spotlighted stardom. He gave a shoutout to Buchi Babu Sana, crediting him for stripping away the "unnecessary glitter" of massive sets and bloated choreography. "You put the focus where it should be… on the star himself," RGV applauded, reminding us why simplicity often packs the biggest punch. In an industry obsessed with spectacle, this nod to minimalism feels revolutionary, echoing RGV's own boundary-pushing ethos.

Charan, fresh off the global acclaim of RRR, seems to thrive in these unadorned moments. His performance here isn't just dancing—it's a burst of raw vitality, channeling the rustic charm of rural romance with effortless swagger. It's the kind of screen presence that makes you lean in, forgetting the world outside.

Buchi Babu Sana: Crafting Magic with Less

Enter Buchi Babu Sana, the director who's quickly becoming synonymous with grounded grandeur. For "Chikiri Chikiri," he collaborated closely with AR Rahman, requesting a track rooted in earthy vibes—a melody celebrating youthful infatuation without frills. The result? A song that feels intimate yet electrifying, perfectly teasing Peddi's larger narrative.

Produced by Venkata Satish Kilaru under Vriddhi Cinemas and presented by Mythri Movie Makers, Peddi promises an action-packed ride set for March 27, 2026. Janhvi Kapoor's recent first-look reveal as the fiery Achiyyamma has only amped up the anticipation, hinting at a dynamic on-screen chemistry with Charan. Sana's vision, as RGV notes, elevates the hero without eclipsing the story, a delicate balance that's rare in big-budget spectacles.

Why This Praise Matters for Telugu Cinema

RGV's endorsement isn't just flattery—it's a beacon for filmmakers navigating the razzle-dazzle of modern movies. In praising Charan's "explosive form," he spotlights how true star power doesn't need embellishments; it commands the frame on its own. As Peddi gears up, this song serves as a tantalizing appetizer, proving that less can indeed be more.

For fans, it's a reminder of why we fell for Ram Charan in the first place: that unbridled energy, that magnetic pull. And for Buchi Babu Sana, it's validation of a directorial philosophy that's refreshingly bold. As the views climb past millions, "Chikiri Chikiri" isn't just a track—it's a statement. In the grand tapestry of Tollywood, moments like these weave legends.

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