Mega Power Star Ram Charan has reaffirmed his phenomenal mass appeal as the first single from his upcoming film, Peddi, titled ‘Chikiri Chikiri,’ has become a worldwide sensation. What began as a highly anticipated local launch has transformed into a massive digital phenomenon, dominating music charts and social media platforms globally. The song’s massive success has significantly amplified the pre-release excitement for the film, which is still several months away from hitting the big screens.

A Century in Telugu: Dominating Digital Charts

The track’s performance has been record-breaking, particularly in its original language. Within an astonishingly short span of just one month since its release, the Telugu version of ‘Chikiri Chikiri alone has stormed past the 100 million views mark. This impressive feat underscores Ram Charan’s enduring star power and the immense anticipation for his collaboration with the film’s creative team.

Beyond the Telugu market, the song’s captivating energy has resonated across boundaries. The total combined viewership for all five language versions has surged beyond 150 million views, cementing the track’s status as a pan-Indian viral hit. This multilingual success highlights the song’s universal appeal, driven by its powerful composition and high-energy presentation.

The Magic of Rahman and Charan’s Energetic Moves

The core of the song’s infectious success lies in the master collaboration between musical maestro AR Rahman and Ram Charan’s dynamic screen presence. Rahman’s composition features powerful, driving beats and an incredibly catchy rhythm that has captivated listeners everywhere, making the song an instant favourite.

Matching the musical brilliance is Ram Charan’s signature performance. His energetic dance moves and intense screen presence have become the hot topic across all social media platforms. The choreography has inspired countless fan edits and short-form video reels, turning the song into a cultural moment and driving its organic growth online.

Grand Scale and Star-Studded Cast

The visual appeal of ‘Chikiri Chikiri’ is credited to Director Buchi Babu Sana, known for his unique cinematic style. Sana’s stylish visuals and meticulous attention to detail have ensured that the song looks grand and exhilarating, significantly building the buzz around the film's production quality.

Peddi is being mounted on a lavish scale by producer Venkata Satish Kilaru under the banner of Vriddhi Cinemas. The film features a strong cast, with Bollywood actress Janhvi Kapoor starring as the leading lady, and the versatile Kannada star Shiva Rajkumar appearing in a pivotal role.

With ‘Chikiri Chikiri’ continuing its spectacular run, topping music charts and consistently setting new digital records, the pre-release hype for Peddi is undeniably getting stronger, positioning it as one of the most anticipated releases of the coming year.
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