In the bustling world of Indian cinema, where every beat and move can spark a wildfire of excitement, Ram Charan has once again proven why he's a force to reckon with. His latest tease from the upcoming rural drama Peddi—a slick 23-second promo of the song "Chikiri"—has fans losing their minds. Picture this: the Mega Power Star, squatting low on a rugged cliff, puffing on a beedi with effortless swagger, before unleashing a hook step that's equal parts raw energy and magnetic charm. Dubbed the "Beedi step" by eagle-eyed netizens, it's gone viral faster than you can say "cut to the chase." As the full track gears up for its drop on November 7, 2025, the internet is already buzzing with recreations, memes, and comparisons to Chiranjeevi's iconic moves from Muta Mestri. Welcome to the storm that's Peddi—a film that's blending heartland grit with global polish.

The Magic Behind Chikiri: AR Rahman's Melody Meets Mohit Chauhan's Soul

What makes "Chikiri" more than just another catchy number? It's the dream team-up of two musical titans: Oscar-winner A.R. Rahman on composition duties and the velvet-voiced Mohit Chauhan behind the mic. This isn't their first rodeo—fans still swoon over their Rockstar (2011) hits like "Nadaan Parinde" and "Kun Faya Kun." But here, Rahman channels the earthy pulse of 1980s rural Andhra Pradesh, weaving in folk-inspired rhythms that feel like a warm embrace from the village fields.

Director Buchi Babu Sana, riding high from his debut smash Uppena, spills the beans on the song's quirky origin. "Chikiri" isn't some random word—it's village lingo for a stunning, enchanting woman, the kind who turns heads and hearts in one glance. The track captures Ram Charan's character, the spirited Peddi, catching his first mesmerized glimpse of love amid a whirlwind of rustic romance. Lyrics by Balaji add that poetic punch, while Jani Master's choreography turns it into a visual feast. Shot with a massive 1,000 dancers during Vinayaka Chavithi in Mysore—when most crews would've called it a day—this isn't just a song; it's a celebration of unfiltered joy. Expect the full version to debut at Rahman's star-studded concert at Ramoji Film City on November 8, 2025, sending waves across the nation.

Janhvi Kapoor Steps In as the Fiery Achiyyamma

No Peddi tease would be complete without spotlighting the leading lady. Enter Janhvi Kapoor, trading her urban glamour for the role of Achiyyamma—a firebrand village belle who's as bold as she is beautiful. Her first-look posters dropped like a mic, showing her perched atop a jeep, exuding fearless vibes in simple sarees and kohl-lined eyes. "Our Peddi’s love with a firebrand attitude," the makers captioned, and boy, does she deliver. This marks Janhvi's deep dive into Telugu cinema, following whispers of her pairing with Ram Charan in a chemistry that's already crackling off-screen. Recent shoots in Sri Lanka for another song sequence only amp up the intrigue—will Achiyyamma steal the show in "Chikiri"? Fans think so, flooding comments with "Queen energy!" and heart-eyes galore.

Peddi: A Rural Epic Set for March Glory

At its core, Peddi is a tale of grit and glory, centered on a young villager (Charan) who rallies his community through cricket to reclaim their honor from a smug urban rival. It's a heady mix of real-life inspirations and high-stakes drama, set against the sun-baked fields of rural India. Joining the fray are heavy-hitters like Shiva Rajkumar, Divyendu Sharma, and Jagapathi Babu, promising ensemble fireworks. Buchi Babu Sana's vision—raw, real, and rooted—positions this as a pan-India blockbuster, with Ram Charan sporting multiple rugged looks that scream transformation.

Slated for a global theatrical blitz on March 27, 2026, Peddi is building hype brick by beat. That viral "Beedi" step? It's just the opener. As November 7 approaches, one thing's clear: Ram Charan isn't just dancing—he's setting the stage for a cinematic revolution. Who's ready to vibe to "Chikiri"? The world, apparently.

Read Also: Emraan Hashmi and Yami Gautam's Dazzling Debut at Haq Movie Premiere: Red Carpet Magic Unveiled

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