In a landscape crowded with crime thrillers and family dramas, Tamannaah Bhatia’s new series, Do You Wanna Partner, is making a fresh splash on Prime Video. The show, which premiered on September 12, 2025, has an ambitious subject at its core: the hustle and struggles of two female entrepreneurs in the male-dominated world of start-ups and craft beer. Tamannaah recently shared her thoughts on the project, highlighting how directors Archit Kumar and Collin D'Cunha combined their distinct styles to create something unique.

A Story of Ambition and Friendship

Produced by Dharmatic Entertainment, Do You Wanna Partner stars Tamannaah Bhatia as Shikha and Diana Penty as Anahita, two best friends who decide to launch their own craft beer brand. The series dives into the nitty-gritty of entrepreneurship, from seeking funding and navigating bureaucratic hurdles to dealing with gender bias and betrayals. It's a story that resonates with the current zeitgeist of "hustle culture," where young, ambitious individuals are taking charge of their careers and dreams.

Tamannaah has spoken about the show's "first-mover advantage," noting that while there's a lot of conversation about startups and business, no one has yet tackled this specific kind of narrative on screen. The show's focus on female friendship and empowerment within a business context is what makes it stand out. It's not just a show about a business; it's a show about a partnership—both professional and personal—that is tested at every turn.

A Blend of Styles Behind the Camera

A key element that makes the show distinctive is its dual direction. As Tamannaah explained, directors Archit Kumar and Collin D'Cunha brought "the best of both worlds" to the set. Kumar is praised for his strong grasp of emotional depth and character arcs, while D'Cunha's expertise lies in bringing out the comic elements. This dual approach seems to have created a series that is both heartfelt and humorous, balancing the serious challenges faced by the protagonists with lighter, more comedic moments.

This collaborative directorial style is a testament to the show's innovative approach. It allows the narrative to shift seamlessly between different tones, ensuring that the audience remains engaged. The show also features a talented ensemble cast, including Jaaved Jaaferi, Nakuul Mehta, and Shweta Tiwari, which adds to its appeal.

Setting a New Trend?

With its fresh theme and unique approach to storytelling, Do You Wanna Partner has the potential to set a new trend in the Indian OTT space. The series moves away from conventional genres to explore a world that is highly relevant to today's youth. The combination of entrepreneurship, friendship, and the challenges of a male-dominated industry offers a new perspective that is both entertaining and thought-provoking.

As the show finds its audience on Prime Video, it will be interesting to see if it inspires other filmmakers to explore similar themes. Tamannaah Bhatia and the entire team behind Do You Wanna Partner have certainly taken a bold step, and it seems to be one that could pay off handsomely in the long run. The show is not just a story about a business; it’s a story about the changing face of ambition in modern India.
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