The internet just witnessed a new benchmark in Indian music. “Chikiri Chikiri,” the electrifying first single from the upcoming pan-Indian film Peddi, has stormed past 100 million views on YouTube within weeks of release. Featuring global superstar Ram Charan in a never-seen-before folk-dance avatar and composed by the legendary AR Rahman, the song has ignited a viral firestorm that stretches far beyond Telugu cinema’s traditional boundaries.

A Perfect Storm of Folk Roots and Cinematic Grandeur

What makes “Chikiri Chikiri” stand apart is AR Rahman’s masterful blend of raw Andhra-Telangana folk rhythms with his signature cinematic orchestration. The track opens with earthy dappu beats and pulsating percussion before Rahman layers soaring strings and electronic pulses that feel both ancient and futuristic. The lyrics, laced with rustic flavor and playful romance, instantly hook listeners, while the hook step—simple yet explosively energetic—practically begs to be recreated.

Ram Charan, known for larger-than-life heroic roles, sheds every ounce of stardom to become one with the soil. His footwork is lightning-fast, his expressions pure joy, and his swag unmistakably massy. Fans are calling it his most infectious dance performance since “Naatu Naatu,” with many claiming it’s even more addictive.

From Reels to Global Charts: A Viral Tsunami

Within hours of release, Instagram Reels and YouTube Shorts exploded with thousands of user-generated videos. College students in Hyderabad, wedding groups in Chennai, K-pop dancers in Seoul, and even Latin American creators are syncing Ram Charan’s hook step to their own beats. Hashtags like #ChikiriChikiri, #RamCharanDance, and #PeddiFirstSingle have collectively crossed a billion views across platforms.

Spotify and Apple Music report the song climbing regional charts in India, while it has surprisingly entered global viral playlists in countries like Brazil, Indonesia, and the UAE. Dance studios in the United States have already started teaching the “Chikiri step,” proving once again that great music and magnetic moves transcend language.

The Peddi Effect: A Pan-Indian Dream Takes Flight

Peddi, directed by a debutant and backed by a major studio, was already generating curiosity as Ram Charan’s next big project after RRR and Game Changer. But “Chikiri Chikiri” has transformed quiet anticipation into roaring hysteria. Industry insiders say the song’s success has pushed advance bookings through the roof even before the second single drops.

For music director AR Rahman, this marks yet another feather in an already legendary cap—proving he can make a folk track sound like a global anthem without losing its soul. For Ram Charan, it’s a reminder that his mass appeal remains unmatched, whether he’s fighting empires or simply grooving under village lights.

A Celebration Bigger Than Cinema

More than just a film song, “Chikiri Chikiri” has become a cultural moment. It’s the sound of Diwali parties in 2025, the background score of wedding sangeets, and the ringtone of millions. From small-town dance crews to international influencers, everyone is part of this celebration.

As the song races toward 150 million views and beyond, one thing is clear: Ram Charan and AR Rahman have not just launched Peddi—they’ve launched a movement. And the world is happily dancing along.

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