In the world of Telugu cinema, few collaborations have sparked as much excitement as the one between actor Allu Arjun and director Sukumar. Their partnership on the Pushpa series has not only redefined action dramas but also shattered box office records. Recently, Allu Arjun's touching birthday message to Sukumar went viral, highlighting their deep bond amid the franchise's ongoing success. This article dives into the heartfelt post, the phenomenal performance of Pushpa 2: The Rule, and the thrilling confirmation of a third installment.

The Viral Birthday Post and BTS Magic

On January 11, Sukumar celebrated his 56th birthday, and Allu Arjun marked the occasion with an emotional Instagram tribute that quickly captured fans' hearts. The post featured a behind-the-scenes (BTS) photo from the sets of Pushpa, showing the duo in a candid moment—Allu Arjun in his rugged Pushpa Raj avatar and Sukumar directing with focused intensity. This image, shared widely across social media, evoked nostalgia for the gritty, high-energy world of the films.

Accompanying the pic was Allu Arjun's sincere note: "It's a special day for me… more than for you… because this day changed my life. No amount of wishes can convey the joy of having you in my life." The words refer to the transformative impact Sukumar had on Allu Arjun's career, starting with their first meeting and the birth of the Pushpa saga. Fans flooded the comments with praise, calling it a testament to true friendship in the film industry. The post not only celebrated Sukumar's milestone but also reminded everyone of how their creative synergy turned Pushpa into a cultural phenomenon.

Pushpa 2's Box Office Domination Over Baahubali 2

The timing of the birthday post couldn't be better, as Pushpa 2: The Rule continues to reign supreme at the box office. Released in December 2024, the sequel has rewritten history by surpassing SS Rajamouli's epic Baahubali 2: The Conclusion in key metrics. According to industry trackers, Pushpa 2 amassed over ₹1,438 crore gross in India alone within its first 32 days, edging out Baahubali 2's ₹1,416.9 crore domestic haul. Worldwide, Allu Arjun's film has crossed the ₹1,831 crore mark, with some estimates reaching ₹1,871 crore, dethroning Baahubali 2's long-standing record of around ₹1,788 crore globally.

This achievement is remarkable considering the inflated ticket prices and broader market reach today, but Pushpa 2's raw appeal—blending intense action, catchy music by Devi Sri Prasad, and Allu Arjun's magnetic performance—drove massive footfalls. It outperformed Baahubali 2 in daily collections during its initial weeks, leading by over ₹100 crore after just seven days. While Baahubali 2 benefited from international markets like China, Pushpa 2's success is largely domestic, proving the franchise's stronghold in Indian audiences.

Sukumar Confirms Pushpa 3 at Dubai Awards

Adding fuel to the fire, Sukumar officially announced Pushpa 3: The Rampage during the South Indian International Movie Awards (SIIMA) 2025 in Dubai last September. The Pushpa 2 team swept five major categories: Best Actor for Allu Arjun, Best Actress for Rashmika Mandanna, Best Director for Sukumar, Best Music Composer for Devi Sri Prasad, and recognition for the producers. On stage, amid cheers, Sukumar quipped, "Obviously, Pushpa 3 undi!" confirming the third part with Allu Arjun reprising his role.

This revelation sent fans into a frenzy, hinting at an even bigger storyline building on the cliffhanger from Pushpa 2. While details remain under wraps, the confirmation underscores Sukumar's vision for an expansive trilogy.

A Lasting Impact on Telugu Cinema

Allu Arjun's birthday tribute isn't just a personal gesture—it's a reflection of the Pushpa franchise's enduring legacy. From viral moments to record-breaking earnings and future promises, this duo continues to push boundaries. As Pushpa 3 looms, fans eagerly await more rampage, proving that great storytelling and strong bonds can conquer the box office and beyond.

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