Alia Bhatt’s Bold Stand Against Drug Abuse

Bollywood superstar Alia Bhatt recently partnered with the Narcotics Control Bureau (NCB) to promote the Drug-Free Bharat campaign, an initiative aimed at raising awareness about the dangers of drug addiction. In a video shared on NCB Chandigarh’s official X handle on August 14, 2025, Alia addressed her fans, emphasizing the severe impact of drug abuse on individuals, families, and society. Her message was clear: “Say yes to life and no to drugs.” She urged her followers to take an e-pledge against drug use, aligning with the NCB’s mission to foster a drug-free India. However, her involvement has sparked a wave of criticism and trolling on social media, raising questions about her credibility in championing this cause.

The Role of the Narcotics Control Bureau (NCB)

The Narcotics Control Bureau, established under the Ministry of Home Affairs, Government of India, is the apex agency tasked with combating drug trafficking and abuse. Operating under the Narcotic Drugs and Psychotropic Substances (NDPS) Act, the NCB coordinates with state and central agencies to curb the illegal drug trade. Its initiatives, like the Nasha Mukt Bharat Abhiyaan (Drug-Free India Campaign), launched in 2020, focus on prevention, treatment, and rehabilitation through a three-pronged strategy: supply control, demand reduction, and medical treatment. The NCB also engages celebrities and public figures to amplify its awareness campaigns, as seen with Alia’s participation.

Alia’s Call to Action: Say No to Drugs

In her video message, Alia highlighted the growing threat of drug addiction, describing it as a “serious issue” that undermines the fabric of society. She encouraged fans to join the NCB’s campaign by scanning a QR code or visiting a link to take the e-pledge, reinforcing the slogan “Zindagi ko haan kaho aur drugs ko na” (Say yes to life, no to drugs). Her collaboration with the NCB was part of a broader effort during the 79th Independence Day celebrations, which included events like walkathons, cyclothons, and nukkad nataks to spread the anti-drug message across Chandigarh and neighboring states.

Social Media Backlash and Trolling

Despite her good intentions, Alia faced significant backlash on social media. Some users criticized her involvement, with comments like “Start from home” and “Bol bhi kon raha hai” (Who’s talking?), questioning her suitability as a campaign ambassador. Others pointed to past NCB investigations involving Bollywood figures, arguing that selecting a celebrity for this role was ironic. Posts on X, including one from user @Abhivridhi_Vani, fueled the trolling, with some netizens making personal jabs at Alia and her family. This online negativity reflects a broader sentiment of skepticism toward celebrity-driven social campaigns.

Alia Bhatt’s Upcoming Cinematic Ventures

Amid the controversy, Alia remains focused on her thriving career. She is set to star in Alpha, a YRF Spy Universe action thriller alongside Sharvari, with filming resuming in Kashmir in September 2024. Another highly anticipated project is Love & War, a Sanjay Leela Bhansali-directed historical drama featuring Alia, Ranbir Kapoor, and Vicky Kaushal. Additionally, she will return in Brahmastra: Part Two – Dev, continuing the magical saga of the 2022 blockbuster. These projects highlight her versatility and enduring appeal in Bollywood.

Navigating Criticism with Resilience

Alia’s involvement in the Drug-Free Bharat campaign underscores her commitment to social causes, but the trolling reveals the challenges celebrities face in public advocacy. As she continues to balance her cinematic journey with social initiatives, Alia’s resilience in the face of criticism remains a testament to her dedication. Her upcoming films promise to keep her in the spotlight, while her efforts with the NCB aim to inspire positive change, despite the online noise.

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