The launch of the Swadesh flagship in Mumbai on December 5th was a celebration of Indian artistry, and its host, prominent businesswoman Nita Ambani, ensured the fashion complemented the mission. Known for her profound appreciation of indigenous textiles, Mrs. Ambani arrived in a striking peacock-blue Banarasi saree that instantly became the evening's main attraction, perfectly embodying her signature blend of traditional elegance and regal style.

Craftsmanship Meets Regal Style

The event was held under the banner of Reliance Retail's initiative, Swadesh, which aims to bring Indian arts and handmade traditions to the global forefront. Nita Ambani's ensemble was a deliberate nod to this cause, showcasing the unparalleled skill of Indian master weavers.

The gorgeous saree, a creation by celebrated designer Manish Malhotra, captivated onlookers not only with its deep, luxurious jewel tone but also with its incredible level of detailed workmanship. The outfit was impeccably paired with magnificent heritage jewelry sourced from her personal collection, elevating the entire look to one of unparalleled sophistication.

Decoding the Banarasi Weave: The Kadhua Technique

Designer Manish Malhotra took to social media to reveal the exquisite craftsmanship that went into creating this masterpiece, offering a valuable insight into the world of traditional Indian textiles.

He disclosed that the peacock-blue saree was meticulously woven using the Kadhua technique. Kadhua is recognized as one of Banaras’ most complex and highly respected weaving styles. It is distinguished by its labor-intensive process, where individual motifs are woven separately into the fabric rather than being continuously run across the weft. This method results in motifs that stand out with exceptional clarity, richness, and density, giving the saree a luxurious, almost embroidered finish.

Malhotra further revealed that the weave was decorated with delicate meena motifs, a reference to the small, colorful enamel-like details often incorporated into the zari work, which added a subtle yet dazzling contrast to the deep blue silk.

An Endorsement of Indian Handlooms

Nita Ambani’s choice of a handcrafted Banarasi saree for the Swadesh launch was more than just a fashion statement; it was a powerful endorsement. By prominently featuring a garment that required immense skill, time, and heritage technique, she sent a clear message about the value of Indian handlooms and the urgency of supporting the master artisans who preserve these crafts.

Her look successfully merged the spirit of Swadesh—honoring and promoting local artistry—with the glamour of a high-profile event. The peacock-blue Banarasi saree, steeped in history and executed with precision, served as a stunning and fitting centerpiece for an evening dedicated to celebrating India's rich artisanal heritage.
Read Also: The Banarasi Moment: How Bollywood's Elite Embraced Heritage at Nita Ambani's Swadesh Christmas
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