From Screen to Startup: TV Stars Redefining the Celebrity Entrepreneur

From Screen to Startup: TV Stars Redefining the Celebrity Entrepreneur

24 days ago | 5 Views

Indian television actors are increasingly proving that their talent is not confined to the small screen. Moving past the fleeting nature of daily soaps and reality shows, a growing number of stars are embracing the world of entrepreneurship, becoming savvy Women In Business and smart investors. This bold move is redefining what it means to be a modern celebrity, transforming Indian Television icons into business moguls.

The Entrepreneurial Leap: Beyond the Camera

The trend of TV stars launching their own ventures is far from new, but the scope and ambition are expanding rapidly. Actors are cleverly leveraging their massive brand recognition and fan loyalty to launch products and services they are personally passionate about.

For instance, the transformation of actors like Dipika Kakar is exemplary. Known for her charm on screen, she successfully channeled her love for ethnic fashion into her own clothing line, Label DKI. This venture allows her to maintain a creative connection with her audience while building a sustainable business. Similarly, Aashka Goradia has famously transitioned into a full-fledged entrepreneur, running a successful cosmetics brand and a yoga school. These actors are showing that their creativity is versatile, moving seamlessly from narrative arts to commerce.

Charu Asopa – Clothing Line

Tejasswi Prakash: The Dual Role of Star and Salon Owner

The latest star to make a decisive move into the Celebrity Business world is Tejasswi Prakash. Known for her vibrant personality and winning streak in reality TV, Tejasswi launched her own beauty salon in 2025. This venture places her firmly in the beauty and wellness industry, capitalizing on her own image as a youth icon.

What makes Tejasswi's move particularly noteworthy is her simultaneous commitment to her acting career. Even while establishing her salon, she is gearing up for her next major screen appearance in Laughter Chef Season 3. This balancing act—running a Small Business India venture while continuing to be a leading face on television—epitomizes the modern, multi-tasking celebrity entrepreneur.

Tejasswi Prakash – Salon

The Unexpected Ventures: Security and Service

The diversification among these entrepreneurs is fascinating. While many focus on fashion or beauty (like Dipika Kakar's clothing line or Tejasswi's salon), others have ventured into less conventional territory. The veteran actor Ronit Roy, for example, successfully founded and runs a high-profile security agency that caters to A-list Bollywood celebrities and major events. This highlights a strategic, long-term vision, using industry connections and business acumen to build a profitable enterprise entirely separate from creative performance.

Actors like Rupali Ganguly (who co-founded an advertising agency) and Mohit Malik (who co-owns popular restaurants) further demonstrate this range, proving that their skills extend beyond dialogue delivery into core management and market strategy.

 Aashka Goradia – Cosmetics Brand

Who is Ruling the Roost?

The question of who is truly ruling both the screen and the startup world doesn't have a single answer, but it points toward a clear shift: the actors who manage to sustain their popularity while building a resilient, long-term business are the ultimate winners.

Actors like Ronit Roy and Aashka Goradia have built major, thriving businesses, demonstrating profound business mastery. However, those who maintain their media presence, like Tejasswi Prakash and Dipika Kakar, effectively use their current fame to constantly promote and scale their new ventures. Ultimately, this wave of TV To Business success shows that smart investments and the courage to diversify are becoming the new formula for celebrity longevity in India.
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# Dipika Kakar     # Startup