The Volvo XC60 SUV has become the automaker’s bestselling car of all time. Volvo has sold over 2.7 million units of the XC60 in its lifetime, surpassing the iconic Volvo 240, which previously held the title of the brand’s bestselling car ever. The Volvo XC60 has proven its versatility on many occasions, not only as a capable luxury offering but also as a well-packaged SUV catering to different needs.

Volvo XC60 surpasses Volvo 240’s sales

The Volvo 240 was an estate (station wagon), known for dollops of practicality as a family car, which made it so popular in Sweden, as well as other global markets. The mode was produced between 1974 and 1993 with over 2.6 million cars built.

The XC60, on the other hand, is an SUV that reflects the shifting tastes of contemporary consumers while maintaining the same level of practicality that consumers expect from their family car.

"The Volvo 240 was the iconic family car when I was growing up in Sweden in the 1980s—you could see one in almost every driveway," Jyoti Malhotra, MD, of Volvo Cars India, said of the new milestone. "Today the XC60 has taken over that position in two ways. The ultimate proof of a successful vehicle is when it becomes our all-time best seller in addition to being the family favorite. The XC60's appeal is largely due to how well it combines its power with the core Volvo value of safety. For families throughout India, the XC60 offers the ideal combination of Scandinavian style, SUV functionality, and—most importantly—the unmatched peace of mind that comes with owning a Volvo vehicle. The package is designed to project authority and safeguard the populace; it is well-made and exudes assurance.

What makes the Volvo XC60 such a hit?

Since its introduction in 2008, the Volvo XC60 has consistently lived up to important characteristics, such as a sleek style, safety features, and real-world usefulness. At the World Car Awards in 2018, the model was also named the 'World Car of the Year'. The SUV has a number of electronic safety features, such as "City Safety," which was the first standard low-speed automated emergency braking system in the world, intended to assist in preventing or lessening a collision at speeds of up to 30 kmph. The feature has grown to be commonplace on newer vehicles in a number of affluent markets.

In 2017, the XC60 was the first Volvo model to include Oncoming Lane Mitigation. If you swerve into oncoming traffic, the system can steer you back into your lane.

The Volvo XC60 faces competition from the Mercedes-Benz GLC, Audi Q5, Lexus RX, BMW X3, and other similar models worldwide. In a market with fierce competition, it has remained a steady seller. The XC60 was the best-selling model for the company in India in fiscal year 2024.

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