Tata Motors intends to invest a maximum of ₹35,000 crore in its passenger vehicle sector. At its investor day presentation on Monday, the domestic auto behemoth announced intentions to invest the money in the creation of electric vehicles and new models that are anticipated to hit the market over the next five years. Amidst the growing competition and increased pressure to switch to cleaner vehicles, the automaker hopes to strengthen its position as the nation's leading producer of electric passenger vehicles with this massive investment plan.

Tata Motors currently dominates the Indian electric passenger vehicle market with models such as the Tiago EV, Tigor EV, Punch EV, Nexon EV, Curvv EV, and the recently released Harrier EV. In addition, the automaker sells some of the well-known SUVs that have been driving the brand's expansion in the face of India's booming market for utility vehicles. The Nexon, Punch, Harrier, Safari, and other vehicles fall into this category. In addition to its ICE variant, the business intends to introduce the Sierra in its EV form to the Indian market.

In its investor day presentation, Tata Motors disclosed its intention to almost double its PV product lineup, from eight models to fifteen, Reuters said. The goal will be accomplished by releasing more electric vehicles and CNG cars. Additionally, the report claims that the current fleet will have technological improvements. Although Tata Motors disclosed its investment strategy for the next five years, it did not provide details about its investments for the current fiscal year, which will end in March 2026.

India, the third-largest passenger vehicle market in the world, is currently preparing to implement tighter emissions standards beginning in 2027, therefore Tata Motors' decision is timely. Furthermore, the Indian government hopes that by 2030, 30% of all automobiles sold in the nation would be electric.

Tata has been surpassed by rival Mahindra due to fierce competition in the combustion engine market. With the Windsor model, which has outsold Tata's items since the end of last year, MG Motor has also threatened Tata's EV hegemony. Nevertheless, Tata Motors maintained its goal of capturing 16% of the market by March 2027, with the goal of reaching 18–20% by March 2030.

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