The world of cinema, especially in the competitive landscape of regional industries, often sees a vibrant blend of anticipation, celebration, and, sometimes, controversy. Recently, actor Vijay Deverakonda shared a deeply personal and insightful reaction to a development concerning the ratings for Megastar Chiranjeevi’s much-awaited film, 'Mana Shankara Vara Prasad Garu'.

A Ticking Clock for Film Ratings

The issue came to the forefront when a ticket booking platform disabled the ability for users to rate the film. While this might seem like a minor technicality, the backstory is significant: it reportedly took a court order to implement this block.

Deverakonda, known for his outspoken nature, took to social media to express his complex emotions on the matter. He admitted to feeling both “Happy and Sad” upon witnessing the intervention.

The "Happy and Sad" Reality of the Industry

Vijay Deverakonda's reaction wasn't just about this one film; it was a commentary on a persistent problem he claims to have observed in the film industry. Sharing a screenshot of the platform’s action on his X (formerly Twitter) handle, he articulated his mixed sentiments.

“Happy and Sad to see this - Happy to know hardwork, dreams and money of many is protected in a way. And Sad because of the reality of our own people causing these problems. What happened to live and let live? and growing together?”

His happiness stemmed from the idea that the “hardwork, dreams and money” of the filmmakers were being shielded, suggesting that the initial, possibly manipulated, ratings could have unjustly hurt the film's prospects. Conversely, the sadness arose from the realization that such protective measures were even necessary—a symptom of internal strife and a lack of constructive competition within the community. The rhetorical question, “What happened to live and let live? and growing together?” perfectly encapsulates his disappointment with the perceived toxicity.

The Pattern of "Organised Attacks"

This isn't a new concern for the Arjun Reddy star. Deverakonda further elaborated, stating that he has been raising this issue for several years, dating back to his 2019 film, ‘Dear Comrade’.

He recalled noticing a disturbing trend of what he described as “shocking politics of organised attacks” against films. For a long time, he says, his concerns were dismissed with the conventional wisdom that “nobody can stop a good film.” However, his experience suggests a more calculated and detrimental approach at play.

He highlighted that the producers and directors who collaborate with him quickly come to terms with the scale and severity of these targeted attacks. This implies that the practice of organized negative rating campaigns or social media assaults is a significant hurdle that goes beyond fair criticism, threatening the commercial viability of films even before their actual release.

The court's intervention in the case of 'Mana Shankara Vara Prasad Garu' has thus opened up a necessary conversation about the ethical integrity of online film ratings and the responsibility platforms have in preventing malicious or coordinated rating manipulation. It underscores the challenges faced by filmmakers today, where success is not only determined by creativity but also by protection against unseen digital forces.
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