Bollywood Stars and Sachin Tendulkar Hail Mumbai Police's Decade of Clever Social Media Mastery

Bollywood Stars and Sachin Tendulkar Hail Mumbai Police's Decade of Clever Social Media Mastery

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In an era where social media often feels like a chaotic whirlwind, the Mumbai Police have carved out a unique niche over the past 10 years. Since launching their online presence around late 2015, they've transformed routine public service announcements into viral sensations, blending humor, pop culture, and vital safety tips. Recently, on December 28, 2025, a wave of appreciation poured in from Bollywood heavyweights and cricket icon Sachin Tendulkar, celebrating this milestone. With over 4.7 million followers on X (formerly Twitter), the force's witty approach has not only entertained but also fostered deeper connections with citizens.

A Starry Salute to Digital Guardians

The tributes kicked off with heartfelt messages that echoed the police's own playful style. Shah Rukh Khan, the King of Bollywood, cleverly referenced his 1993 thriller Darr in response to an old Mumbai Police post featuring the film's infamous stuttering line, "K K K K Kiran." SRK fired back with another dialogue twist: "70 minute nahi, poori zindagi ka sawaal hai!" He praised the team for dedicating their lives to public safety, adding, "Thank you for your selfless duty and congratulations on 10 remarkable years online." His post quickly racked up thousands of likes, highlighting how the police's creative nods to cinema resonate with fans.

Amitabh Bachchan, the legendary Big B, brought a touch of timeless wisdom. Quoting a Sanskrit phrase, "Sadrakshanaya Khalanigrahanaya" – meaning "To protect the good and restrain the evil" – he expressed joy over the achievement. "Aaj khush toh bahut honge hum!" he wrote, commending their constant vigilance for Mumbai's residents both online and off. His message underscored the force's role as modern-day protectors rooted in ancient ideals.


Action Heroes and Sports Legends Join the Chorus

Akshay Kumar, known for his cop roles, thanked them for promoting road safety with flair. Referencing his films, he said, "Chilla chilla ke iss scheme se kaise bachein? Drama jaane do, helmet pehno." He lauded their consistent efforts in saving lives through traffic awareness and added, "Thanks for having our back!" Salman Khan chimed in with his signature swagger: "Swagat nahi karogay, sabse creatively impactful account ka?" He appreciated their focus on cyber safety and digital etiquette, toasting to "10 years of trust, tech, and tireless service."

Ajay Devgn, the original Singham, called them the "OG Singhams" who've "roared" through social media. He highlighted their forward-thinking vision, likening it to his movie Drishyam, and thanked them for safeguarding the city. Cricket maestro Sachin Tendulkar played on his jersey number: "The number 10 has its own charm, and so does 100 and 112." Congratulating them for "10dering" support, he ended with "Well played!" – a nod to their guidance for Mumbaikars.

Witty Campaigns That Educate and Entertain

What sets Mumbai Police apart is their innovative campaigns. Drawing from Bollywood dialogues, cricket puns, and memes, they've tackled issues like cyber fraud, traffic rules, and emergency preparedness. Posts like reimagining villains in Mumbai or safety tips wrapped in humor have gone viral, making serious topics accessible. During crises, they've shared real-time alerts, blending levity with reliability to build a stronger rapport.

Fostering Trust Beyond the Screen

This online savvy has amplified their offline impact, creating a bridge of trust. As former Commissioner Deven Bharti noted, they've been there "from dusk till dawn," offering alerts in emergencies and support in tough times. Citizens feel seen and heard, turning followers into active participants in community safety.

As Mumbai Police marks this decade, these celebrity endorsements remind us how creativity can enhance public service. Here's to more years of pun-tastic protection!

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