In the ongoing situation between ADOR's CEO Min Hee Jin and HYBE Corporation's chairperson, Bang Si-Hyuk, better known as Bang PD, there has been a lot of name-calling, swearing, sharing of screenshots, and dragging of other K-pop groups. However, amidst all this, K-pop fans, even those not involved in this situation, started attacks against BTS - the seven men responsible for the existence of the entire HYBE building. Many accused BTS and HYBE of buying awards and using unfaithful means to gain them.

However, HYBE was founded in 2021, and all the accusations made were from the time in 2016 and 2017 when BTS were just establishing themselves in the world of K-pop after debuting in 2013. As these accusations trended, the hashtag 'HYBE PAID' also gained traction. But BTS' fans, called ARMY, were not ready to see their favourites 'Blood, Sweat, and Tears' to make their name be dragged to the mud. They responded by enjoying the trend and sharing old content under this hashtag.

What is the clash about?

On April 22, the world of K-Pop saw HYBE call for a shareholder meeting amidst a power struggle with ADOR CEO Min Hee Jin. The ongoing drama unfolds as the conflict between the two parties continues to surface.

Speculation arose regarding HYBE's alleged push for Min Hee Jin's resignation. Moreover, accusations surfaced, suggesting that Min Hee Jin and deputy CEOs A and B had leaked sensitive information to various external parties.

However, on April 25, Min Hee Jin addressed the accusations made by HYBE during a press conference. She alleged that Bang PD had intentions to establish a new girl group label and saw the acquisition of Source Music as a viable strategy. Initially hesitant, Min Hee Jin asserted that she eventually agreed to cooperate, given her newcomer status within the system.

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